Target SFA is a suite of innovative pharmaceutical software solutions engineered to help you implement and streamline your company's overall sales and marketing strategy. Using all Microsoft technology, Target Software has created the world's fastest and friendliest mobile sales force software for convenient, pocket-sized computers, Tablet PCs, laptops and notebook computers. Your representatives will appreciate the fact that you have provided them with powerful software that improves their performance by giving them the information and functions they need, when they need them.

And unlike other software vendors who would like you to replace your entire IT infrastructure every few years, Target Software is focused on helping you leverage your existing IT investments, address gaps, improve regulatory compliance and give you excellent short-term ROI.

Senior Management Value & Benefits
Before, During & After the Call ... Target Mobile is Built for Your Reps
Benefits Your Entire Enterprise
A Wise Business Decision
Before, During & After the Call ... Target Mobile is Built for Your Reps
Built for Pharma	Target SFA has been engineered specifically to address the unique challenges faced by pharmaceutical organizations. The mobile suite offers the industry's best real world sales solution for call preparation, call reporting, call tracking, and practitioner sampling.
The Right Size	Target SFA's innovative mobile software, Target Mobile - Pocket Edition, was designed for desirable pocket-sized personal data assistants (PDAs), such as the HP iPAQ and the Dell Axim™. This incredible software is fast, simple to learn, easy to use, and convenient for your Sales Representatives.
Fits the User	Target Mobile fits the representative - whether calling on private practices or hospital practitioners. Keystrokes are eliminated through creative software techniques including point-and-tap, handwriting recognition and voice recording and transaction times are shortened.
Rep Acceptance	Unlike other solutions that run on laptops and larger devices, reps will happily embrace Target Mobile. They will appreciate the fact that they have been provided with a disencumbering tool that gives them just the information and features they need, when they need them. As a result, the device will go everywhere the rep goes. Better information will be captured and business strategies will be implemented.
Image Enhancing	Even your customers will be impressed with the innovative devices and software your organization has deployed. Target Mobile's incredible speed and efficiency lets your reps concentrate on what they do best - selling! No longer will reps have to fumble with awkward devices in their cars or worse yet - in front of your customers!
Benefits Your Entire Enterprise
A Team Effort	Target SFA is designed and developed to be a non-threatening team builder with the objective of benefiting everyone involved in the sales process. Sales reps, sales management, marketing, IT, and sample accountability will all realize tangible benefits when you implement Target SFA.
Compatible	Like many pharmaceutical organizations, you probably have already made a large investment in internal systems to handle customer relationship management (CRM) and sample accountability. Target SFA's innovative use of Microsoft .NET technology allows the mobile field force devices to directly interface with your purchased or home-grown CRM, HR or sample accountability system. Your existing IT investments will be leveraged and enhanced, rather than written off!
Sample Accountability	Target SFA gives your sample accountability department the information and controls necessary to protect the company against drug diversion by cleanly integrating with your existing sample accountability system, if you have one. If you don't, Target BackOffice is a first-rate sample accountability system for your consideration. Target SFA can even communicate over the Internet with external fulfillment services for increased vigilance over sampling, personal use, and even patient assistance transactions.
Sales Management	Sales management will enjoy increased rep productivity, improved compliance, and better team communication with Target SFA. Target Mobile - Web Edition provides sales management with an extraordinary ability to review, report on, and analyze up-to-the-minute activity over your company Intranet.
Marketing Intelligence	Target Mobile allows the field force to efficiently capture information that will allow your marketing department to tailor and focus your company's marketing efforts and message. Personal profiles, survey answers, adverse effect notations, action items and notes can all be captured in real time during a sales call. Target SFA will fortify your CRM or intelligence database!
A Wise Business Decision
Proven	Successfully deployed by both Pharmaceutical manufacturers and contract sales organizations alike, dozens of Pharmaceutical organizations of all sizes are evaluating the Target SFA Suite right now. As of Fall 2003: Target Mobile is being used by more than 2,500 pharmaceutical sales reps on 15 sales forces in the field Target BackOffice is currently reconciling the activities of more than 9000 pharmaceutical sales reps on 25 sales forces
Safe	Target SFA is built almost entirely with core Microsoft technologies and development tools. The suite is secure, scalable and maintainable.
Regulatory Compliance	Target Mobile enforces representative regulatory compliance and business rules in real time. Built-in checks ensure that FDA requirements for state license validation, signature captures, and lot tracking are met. Compliance issues and errors are avoided before they become problems!
Economical	Target SFA's integration and licensing costs are a small fraction of competing technologies thanks to its simplicity and use of modern technologies. Furthermore, Target SFA's architecture allows you to implement only the modules you need. This is in direct contrast to the "buy it all or nothing" approach taken by traditional CRM/SFA vendors. Target SFA's low cost makes it possible to economically automate much smaller sales forces than previously possible.
Lower Operating Costs	Target Mobile devices can be upgraded and re-loaded in the field. This means less downtime due to POA, cycle, or business rule changes. Also, Target Mobile provides countless innovations to automate many areas that previously required paper forms. Paper processes and their associated costs will become a thing of the past!
Measurable ROI	After you implement Target SFA, you will enjoy increased call productivity, expanded customer knowledge, improved relationship development, and higher service levels leading to increased sales, profitability and payback!