Target SFA is the first cost effective sales force automation (SFA) suite designed to meet the needs of both field sales representatives and internal sales support personnel.

Using next-generation technology, Target SFA provides a comprehensive, convenient, and fast acting solution for directing, planning and, recording sales call, targeting, and inventory management activities. Target SFA's flagship component, Target Mobile Pocket Edition, provides a comprehensive field representative solution built specifically for Microsoft-powered PDAs such as the Compaq iPAQ and the Dell Axim ™. Target Mobile also provides an equally impressive feature set for Microsoft® Windows® desktops, laptops, notebooks, and Tablet PCs.

Target Mobile enables Sales Representatives to focus on what they were hired to do - sell! And just as importantly, Target SFA provides field management and sales support with a wealth of relevant, accurate, and timely information.

Sales Management Value & Benefits
Compliance Has Never Been This Flexible or Cost Effective
Readily Accepted in the Field Enhancing Performance & Productivity
No Duplicate Data ... Mirrored Territories are kept in Synch!
Sales Processes Modeled to Truly Eliminate Paper ... Even on Hospital Calls
Compliance Has Never Been This Flexible or Cost Effective
Fully Compliant	Target Mobile strictly adheres to all 21 CFR Part 11 and PDMA guidelines for electronic record management, sample distribution, signature capture, and inventory management. Each professional's eligibility to receive samples based on state license validation status is clearly indicated and enforced by the software throughout the sales process. All Target SFA software components have been fully validated numerous times as required by the PDMA.
Modular	The Target SFA suite includes PDA, laptop, Tablet, notebook, and web mobile software that marries the complete backend call reporting and sample accountability system Target BackOffice. Each module can be integrated into your company's existing IT infrastructure and rapidly deployed. You can choose to implement as few or as many Target SFA modules as needed.
Flexible and Configurable	Target SFA has many configurable options and generic features that make the product flexible and adaptable. For example, the "Action Items" feature allows representatives to initiate requests for home office or management action directly from the mobile device. Sales Representatives can use this feature to make adverse effect notations, order paper receipts, request literature, or trigger follow up letters.
Cost Effective and Compatible	You may have already invested in CRM, ERP or Sample Accountability software and want a mobile SFA solution that will leverage and help justify these investments, not replace them! Target SFA's Microsoft .NET architecture allows Target SFA technology to be cleanly integrated with any purchased or homegrown system. In addition, training costs are significantly reduced because of ease-of-use.
Readily Accepted in the Field Enhancing Performance & Productivity
Representative Acceptance	If you poll your field force, you'll find that a large percentage of your reps already use their own PDAs. The small form factor and convenience of these devices is ideal for the typical overburdened pharmaceutical rep. Target Mobile - Pocket Edition was engineered specifically for the PDA so your reps will happily embrace it. They will appreciate the fact that they have been provided with a disencumbering and productive tool that gives them just the information and features they need, when they need them.
Representative Productivity	Target Mobile's speed and responsiveness maximizes the use of precious face-to-face time with targeted professionals and reduces administrative time. Furthermore, since the software can be upgraded and re-loaded while still in the field, there is significantly less downtime due to POA, cycle or business rule changes. You gain the benefit of representatives making more timely and productive sales calls to drive increased market share.
Field Manager Performance	Target Mobile's ease-of-use eliminates the large learning curve typical of other laptop and clamshell SFA solutions. You will not have to teach and re-teach representatives how to use the mobile software. Furthermore, since representatives will enthusiastically accept and use the mobile device throughout sales calls, you'll get the data you need to better monitor your field force and improve performance.
No Duplicate Data ... Mirrored Territories are kept in Synch!
Advanced Synchronization	Target Mobile's advanced CommSync technology (based on XML and Microsoft's .NET architecture) intelligently transmits all representative activity to the home office and retrieves updated information as well. This technology is very fast and supports many advanced features to reduce downtime, eliminate duplication and minimize help desk calls. The Target CommSync Server can also use XML Web Services to push and pull information between the representative and outside service providers providing endless opportunities for innovative outside data and service integration.
Team Communication	Target SFA supports a variety of sales team and home office communication tools including MS Outlook email, on-device messaging, and Intranet reporting. Target Mobile Field Manager provides managers with extraordinary tools to review, analyze, and report up-to-date activity within their district or region. Also, district and regional managers can communicate directly with their team via pop-up and persistent banner messages that the representative receives while performing synchronization.
Institutional Memory	If a representative leaves his or her territory or if a mobile device is lost, institutional memory will not be compromised. Target SFA preserves everything on a central server every time a rep synchronizes with the home office. Call histories, notes, personal profiling, best call times, and other critical data are permanently recorded and available to the current and any future targeting territory. Complex territory realignments are also handled with ease and with no data loss.
Mirrored Territories	Target SFA fully supports complex territory alignments and mirrored territories. Mirrored representatives can see the call activity, sampling history, and call notes of their counterparts. Target SFA avoids record duplication so that a single, central set of records is maintained for a professional.
Sales Processes Modeled to Truly Eliminate Paper ... Even on Hospital Calls
Process-Centric	Target Mobile's design is a sales process-centric solution - technology wrapped around your processes. At its core is a powerful Microsoft SQL Server database on the mobile device. This advanced database accurately models group practices, hospitals, professionals practicing in several locations, and historic transactions. It collects vital data for your internal needs and captures powerful information about your targets including specialties, best call times, staff contacts, and relationship-building information. Furthermore, professional ranking, call plan, prescription data, and call histories are never more than just a few taps away!
Minimize or Eliminate Paper	Many present SFA "solutions" still involve paper call cards, paper signatures, and paper inventory record management. Double or triple handling of paper and entry of data is very common. Target Mobile provides many innovative features that minimize or eliminate the need for paper records and inefficient paper processes. In addition to professional signature capture, Target Mobile provides representative signature capture for select transactions, to further reduce the need for paper forms.
Organizational Calls	Target Mobile elegantly handles complex organizational sales calls such as hospital or clinic visits. Representatives can record all the departments and professionals seen and the detailing order for each. Multiple sample requests with a single pharmacy drop off are supported, including double requestor / receiver signature capture!