Target SFA is a suite of innovative pharmaceutical software solutions engineered to help you implement and streamline your company's overall sales and marketing strategy. Using all Microsoft® technology, Target SFA has become the world's fastest and friendliest mobile sales force software for convenient, pocket-sized computers. Your representatives will appreciate the fact that you have provided them with powerful software that improves their performance by giving them the information and functions they need, when they need them.

Unlike other software vendors who would like you to replace your entire IT infrastructure every few years, Target Software is focused on helping you leverage your existing IT investments, address gaps, improve regulatory compliance, and give you excellent short-term ROI.

Information Technology Value & Benefits
Superior Engineering Provides an Innovative & Practical Mobile Solution
Intelligent Use of XML & Microsoft .NET Connects Your Sales Enterprise
A Scalable Solution Compatible With Your Corporate Systems ... By Design!
PDMA Compliant & Validation Friendly
Configurable for Precise Control & Adherence to Your SOPs
Proven & Supported by Strong Partners ... Target SFA is a Sure Thing!
Superior Engineering Provides an Innovative & Practical Mobile Solution
Comprehensive yet Modular	Target SFA is as comprehensive as you need it to be. You can choose to implement robust mobile applications for Windows-powered laptops, Tablet PCs, notebooks and pocket PDAs. Target SFA's optional sample accountability module Target BackOffice can manage all call, sample inventory, professional, location, rep and territory information. A customizable rep Intranet site (Target Mobile - Web Edition), an extensive analysis and reporting system, and a remote administration system are all optional components of Target SFA.
Blended	Target Software does not believe in reinventing the wheel. Target SFA has been designed to leverage existing technology, whenever possible. For example, rather than developing a proprietary mobile calendar, Target Mobile - Pocket Edition interfaces directly with Pocket Outlook® instead. New prescriber appointments are saved directly in a sales representative's Pocket Outlook calendar. Within the Pocket Outlook calendar, your sales representatives can instantly perform Target Mobile operations such as initiate a new call for a professional linked to an appointment.
Incredibly Mobile	Target Mobile - Pocket Edition is the world's first mobile pharmaceutical SFA software with full call, inventory, and signature management designed specifically for pocket-sized PDAs. Target Mobile - Pocket Edition runs on any PDA that uses the Microsoft Pocket PC 2002 or Windows Mobile 2003 operating system. Written in c++ and using Microsoft SQL Server CE for optimal performance, Target Mobile is a technical marvel. It is full-featured, fast, intuitive, configurable, customizable, and reliable.
Innovative and Practical	In virtually every area, Target SFA differentiates itself through the innovative application of modern technology. Yet, Target SFA has been engineered to be entirely practical to deploy today. For example, Target Mobile is ready to take advantage of wireless and Bluetooth technology for data synchronization, without requiring it.
Optimized and Focused	Other mobile SFA vendors will claim to support every device under the sun and promote a "device-agnostic" approach. Target Software does not believe in this philosophy. Target Software instead focuses on taking FULL advantage of the popular and enterprise-friendly Microsoft Pocket PC and Windows Mobile operating systems which has provided better and faster software that works!
Superior Engineering	Through superior engineering, Target Software has successfully implemented a high-performance 103-table database on the Pocket PC using Microsoft SQL Server CE. This database properly models pharmaceutical sales force data and is the heart of Target Mobile's incredible design.
Intelligent Use of XML & Microsoft .NET Connects Your Sales Enterprise
XML Synchronization	Target SFA is designed with a unique open architecture using Microsoft's exciting new .NET framework. This architecture, which implements all mobile device communication and synchronization logic as XML web services, makes Target SFA incredibly flexible and adaptable. Individual Target SFA components, such as Target Mobile, can be plugged right into your existing IT infrastructure. This is very important if you have already invested heavily in a homegrown system or commercial CRM package. The closed, proprietary architecture of other mobile solutions is far more disruptive and costly to implement.
XML Logging	All XML transmitted between mobile devices and your home office database is logged in a special database. This feature removes the mystery of the synchronization process and gives you a complete audit trail of all incoming and outgoing corporate data transmissions.
Intelligent Business Rules	Target SFA's intelligent two-way synchronization technology provides profound new capabilities over older technologies. Most importantly, it allows business rules to be enforced in real time during synchronization. Target Software will work with you to tune the Target SFA sync engine to precisely implement your business rules.
Remote Control	Target SFA's sync technology lets you reconfigure mobile devices in the field through the issuance of "remote commands". This technology is so sophisticated that a remote device's entire database can be reloaded in the field! You will enjoy less downtime and reduced help desk and asset management costs.
Connected to the World	Target SFA's Microsoft .NET architecture allows outside Web Services to be contacted directly during rep synchronization. This expands the breadth of "outside the firewall" data and services that can be seamlessly provided to your sales force. Sample orders can be routed to your fulfillment house and new state license validation information can move directly from the source to the rep!
A Scalable Solution Compatible With Your Corporate Systems ... By Design!
Compatible	Target SFA has been engineered for maximum compatibility with your existing corporate systems. Our synchronization web services can directly interface with any homegrown or commercial back-end system running on any database, operating system, and hardware platform. We can interface with CRM and ERP packages and sample accountability systems. If you don't have a CRM or sample accountability system, Target BackOffice is an excellent option.
Secure	Target SFA has been engineered for maximum data security at all levels. Target Mobile uses password protection and encryption to protect on-device data. Secure sockets layer (SSL), VPN and fail-safe authentication techniques protect data during synchronization. And Target SFA back-office applications leverage database and operating system mechanisms to implement traceability and maximize protection of critical corporate data.
Scalable	Target SFA is your ultimate scalable solution. Target BackOffice supports both Oracle and Microsoft SQL Server. Target SFA's communication architecture leverages Microsoft .NET XML web services and SOAP. These critical technologies are fully supported and tested by the world's largest software companies. Target SFA can efficiently handle millions of records and thousands of simultaneous users performing real-time transactions. Other SFA vendors rely on their own proprietary communication technologies that are more susceptible to stability problems and capacity limitations.
Reliable	Software problems with mobile SFA applications can be incredibly disruptive and costly for your company. For this reason, every Target SFA module has been subjected to rigorous levels of testing and quality control. We employ the industry's best practices in software quality assurance and validation. The result is extraordinarily reliable mobile and back-office software that helps you avoid costly failures and downtime.
PDMA Compliant & Validation Friendly
Compliant	Target SFA has been engineered to comply fully with the latest applicable FDA regulations, as well as 21 CFR Part 11. Full audit trails, electronic signatures, security, encryption, and software validation issues are addressed by Target SFA and are fundamental to Target SFA's underlying design.
Software Validation	Each Target SFA component has been subjected to first-rate testing and quality control and has been through a formal software validation process. Full technical and user documentation is available to you and Target Software can assist you with validating Target SFA to meet FDA guidelines for use within your organization.
Organizational Calls	Target Mobile elegantly handles complex organizational sales calls such as hospital visits. Representatives can record all the departments and professionals seen and the detailing order for each. Multiple sample requests with a single pharmacy drop off are supported, including double requestor / receiver signature capture!
Configurable for Precise Control & Adherence to Your SOPs
Configurable	Target SFA is a highly configurable solution. Target SFA's business rules configuration facility gives you precise control over the behavior and function of each remote device. Target SFA is so flexible that your business rules can be changed at any time and the remote devices will automatically reconfigure themselves during synchronization.
Customizable	Target SFA is designed so that it can be readily customized to meet your precise requirements. A full-services software engineering company that has served large pharmaceutical organizations since 1991, Target Software possesses the skills and experience to adapt and streamline any Target SFA module to address the unique needs and idiosyncrasies of your organization. Target Software can also help you cleanly integrate Target SFA into your existing information technology infrastructure.
Proven & Supported by Strong Partners ... Target SFA is a Sure Thing!
Safe	Target SFA was built using the latest best-of-breed tools from top software organizations like Microsoft, Sybase, and Oracle. These companies provide financial strength and excellent support for their technologies, making a Target SFA deployment a very safe strategy. For the ultimate level of safety and vendor independence, your organization can acquire Target SFA's source code.
Proven	Target SFA, including Target Mobile, has been successfully deployed by both pharmaceutical manufacturers and contract sales organizations alike. Dozens of pharmaceutical organizations of all sizes are evaluating the Target SFA Suite right now. As of Fall 2003: Target Mobile is being used by more than 2,500 pharmaceutical sales reps on 15 sales forces in the field Target BackOffice is currently reconciling the activities of more than 9000 pharmaceutical sales reps on 25 sales forces
Partnerships and Support	Target Software has developed powerful partnerships with leading pharmaceutical training, hosting, help desk and asset management service providers. We also have excellent working relationships with firms who can provide practitioner validation, script data, formulary data, letter generation, voice note transcription, and other valuable services. These partnerships provide your organization with a complete solution, as needed.
Understanding	Target Software is a software engineering firm that has worked closely with corporate IT organizations since 1991. Having a full appreciation of the unique challenges and high workloads that IT professionals face, Target Software is committed to working closely with you as a partner to design and implement an SFA solution that fits in well with your legacy systems, technical direction and vision.