The Target SFA Pharmaceutical Suite is the ideal front-to-back solution for your company to:

• Fully automate your field force
• Replace your paper processes
• Enforce your business rules and SOPs
• Assure and enhance your regulatory compliance in a transparent manner
• Extend and optimize any of your previous technology investments
• Improve the overall effectiveness of your sales force

While most SFA vendors require you to purchase colossal, closed, one-size-fits-all packages, Target Software offers you something different:

• The best pocket PDA pharmaceutical sales and paper replacement solution ever created - fast, easy-to-use, compliant, and complete laptop-level functionality on a convenient pocket device that goes everywhere with your reps
  
  
• Superior synchronization architecture using XML web services and Microsoft .NET technology which supports wired and wireless connections and is extremely reliable, scalable, and fault-tolerant
  
  
• Unprecedented levels of real time integration between the pharmaceutical sales force, internal systems, and external service providers during synchronization
  
  
• Open, modular architecture that leverages the Microsoft .NET framework allowing you to freely select which components to implement based upon your most critical SFA needs and perform real time eBusiness transactions with your service providers
  
  
• Expert staff of engineers knowledgeable in the complexities of compliant pharmaceutical software solutions to work with you to configure each module to give you a streamlined solution that precisely meets your organization's needs
  
  
• Comprehensive consulting and software engineering services to readily integrate any Target SFA technologies into your existing IT infrastructures or any other commercial or homegrown SFA, CRM, ERP, or Sample Accountability package

Total Focus on Pharma

Unlike generic CRM and SFA packages that try to meet the diverse needs of many industries, the Target SFA Suite is 100% focused on addressing the specific challenges of the pharmaceutical industry.

• Target SFA matches the workflows of real pharmaceutical sales reps to enhance effectiveness and productivity while improving compliance
  
  
• Generic CRM & SFA solutions constantly fall short in terms of usability, efficiency, terminology and regulatory compliance but Target SFA does not!
  
  
• Target Software understands small pharma challenges and offers a comprehensive sales solution for small to mid-tier pharmaceutical companies
  
  
• Target SFA also provides attractive, incrementally approachable critical components for large pharmaceutical companies
  
  
• Target SFA takes on the difficult issues of the pharmaceutical industry with exact-fit functionality
  
  
• Target SFA is a fully PDMA-compliant system with rapid and easy validation inherent to its design, removing a major barrier to automating your sales force
  
  
• Target SFA is the first mobile SFA for pharma with a fully integrated back-end sample management and call reporting system allowing for unprecendented operational efficiency
  
  
• Target SFA is well on its way to becoming the new standard in pharmaceutical sales and sample management software
  
  

Lowest Total Cost of Ownership (TCO)

• A full sample management system is included out-of-the-box so there is no need to buy a separate sample accountability system
  
  
• Target SFA deployments allow your organization to preserve your existing IT investments rather than replacing them
  
  
• The flexible architecture gives you the option to in-source and control everything now or later on, or cost-effectively outsource - it's your choice!
  
  
• Low cost training, help desk, hosting, and asset management services are available, but not required.
  
  
• The most reliable, robust, scaleable, and flexible mobile synchronization architecture available in pharma SFA
  
  

Customer Focused Service

• Target Software is a progressive, nimble, and responsive company committed to delivering on every one of your needs
  
  
• Target Software has a pristine reputation and references
  
  
• You’ll have the focus and attention of Target Software's top executives and developers
  
  

Target Product Suite Overview Diagram

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