Target SFA is a set of modern sales force automation, sample management, and call reporting software applications built specifically for the pharmaceutical industry. The Target SFA Suite includes Target Mobile Pocket Edition, state-of-the-art mobile sales software built specifically for pocket-sized PDAs. The adjectives below will help you learn about the many unique advantages of Target SFA and Target Mobile.
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New
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Target SFA is modern, field-proven product suite built to meet the special needs of today's pharmaceutical sales forces. Many competing solutions were built long before the new PDMA regulations and 21 CFR Part 11 rules were enforced by the FDA, before powerful Pocket PCs were invented, and before web technologies such as XML became important. Target SFA was built from the ground up to leverage modern technologies and address today's complex regulatory environment.
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Different
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Target SFA is very different from the colossal, closed, one-size-fits-all CRM packages that once dominated pharmaceutical sales. Target SFA's flexible architecture allows individual components, such as our world-class pocket PDA solution, to be married with your existing CRM, ERP and sample management systems. Target Software engineers work with you to configure and integrate Target SFA components to precisely meet your business needs.
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Innovative
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In virtually every area, Target SFA differentiates itself through the innovative application of modern technology. For example, Target Mobile Pocket Edition interfaces directly with Pocket Outlook for calendaring. New Target SFA appointments are saved directly in your sales rep's Pocket Outlook calendar. Better yet, reps can initiate new calls or record a best call time directly from their pocket calendars.
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Desirable
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Target SFA is equally desirable to sales reps, sales managers, and IT. Your sales reps will appreciate Target Mobile's speed, convenience, and intuitive user interface. Your field managers will love the robust team communication and management reporting tools. And your IT department will welcome Target SFA's modern architecture and the ease with which it can be cleanly integrated into your company's existing IT infrastructure.
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Convenient
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Target Mobile Pocket Edition is designed for pocket-sized devices that support the Microsoft PocketPC 2002 or Windows Mobile 2003 operating systems. Sales reps find these devices incredibly convenient and unobtrusive. The instant-on feature of pocket PDAs allows the rep to quickly look up and record information anywhere and anytime without delay. When it's time to record sample distributions or capture a doctor's signature, Target Mobile speeds the rep through the transaction with its efficient point-and-tap interface. Most transactions can be entered with no keystrokes. And Target SFA fully supports handwriting recognition and voice recording to streamline call note entry.
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Focused
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Target SFA is designed specifically to meet the specialized needs of pharmaceutical sales organizations. The result is incredibly efficient software that improves virtually every aspect of your sales operation. Other sales force automation products attempt to serve the needs of several industries. These large, generic packages are often sold as components of large customer relationship management (CRM) systems. These less-focused packages often run slowly and are awkward to operate since they are not optimized for the pharmaceutical sales process.
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Modular
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Target SFA's modular architecture allows your organization to pick and choose which components to implement. Some companies implement Target BackOffice as a standalone sample management system. Others implement Target Mobile Pocket or Tablet Edition to replace paper processes. Each Target SFA module can replace OR cleanly integrate with your existing CRM, ERP, sample management and call reporting systems using our TIM technology.
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Fast
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Every component of Target SFA is engineered for speed. Target Mobile's streamlined point-and-tap interface makes it the fastest mobile sales solution on the market. Calls save in one second or less. Daily synchronizations take one minute or less. And the Target SFA sample reconciliation facility can reconcile 5000 reps' activities in minutes!
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Intuitive
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Target Mobile takes advantage of every modern user interface technique. Advanced features are hidden from novices allowing novices to begin to use the product with almost no training. Training and help desk costs are dramatically reduced. The suite's BackOffice and Management Reporting tools are also engineered for simplicity and ease-of-use.
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Practical
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A major design goal of Target SFA is to leverage modern technologies while keeping the solution entirely practical to deploy today. For example, Target SFA is designed to take advantage of wireless and Bluetooth technology, when available, without ever relying on it. Target Mobile utilizes a fast on-device database so that speedy transactions are guaranteed in any location. Syncing and sales date retrieval can be performed via wireless connection on next-generation PDA phones between calls or via landline when the rep gets home.
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Open
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Target SFA is designed with a unique open architecture using the Microsoft .NET framework. This architecture, which implements all device communication and synchronization logic using XML web services, makes Target SFA incredibly flexible and adaptable. Individual Target SFA components, such as Target Mobile, can be plugged right into your company's existing IT infrastructure. This is very important if your company has already invested heavily in a homegrown system or commercial CRM, ERP, or Sample Accountability package. The closed, proprietary architecture of other packages is far more disruptive and costly to implement.
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Intelligent
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Target SFA's new intelligent two-way synchronization technology, built using Microsoft .NET, provides hundreds of profound new capabilities over competing vendor solutions. It allows business rules to be enforced in real time during synchronization. For example, if a rep visits a physician targeted by another territory, the Target SFA synchronization engine detects this and intelligently merges the universe records to avoid duplication. Target Software will work with you to tune the Target SFA synchronization engine logic to precisely implement your organization's business rules.
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Powerful
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Target SFA provides dozens of powerful information gathering and presentation functions designed to maximize sales rep effectiveness and drive market share. For instance, Target Mobile allows reps to record categorized personal profile information about each professional they call upon. Information about a professional's recreational activities, dining preferences, lifestyle, and personal interests can all be discretely captured and instantly recalled. This information can facilitate more personalized presentations and targeted marketing efforts.
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Configurable
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Target SFA is a highly configurable solution. Target SFA gives you precise control over the behavior and function of each mobile device. Hundreds of options let you define new fields, control sampling activities, enforce synchronization policies, and turn off unneeded functions. Target SFA is so flexible that business rules can be changed at any time and the remote devices will automatically reconfigure themselves.
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Adaptable
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Target SFA is designed to be adaptable to rapidly changing business requirements. Target SFA's flexible action item feature allows the rep to log critical information requiring attention, such as adverse effect notations. Action items can also be used to request home office services such as literature fulfillment and letter generation. New action item types can be defined at any time and the remote devices immediately pick up these new items during synchronization.
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Customizable
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Target SFA is designed so that it can be readily customized to meet your organization's precise requirements without sacrificing your ability to upgrade to future versions. Target Software is a full-services software engineering company that has the willingness, skills and experience to adapt and streamline any Target SFA module to address the unique needs and idiosyncrasies of your organization. And Target Software can also help you cleanly integrate Target SFA into your company's existing information technology infrastructure using our TIM technology.
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Compliant
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The Prescription Drug Marketing Act (PDMA) and 21 CFR Part 11 have placed stringent requirements on the entire pharmaceutical industry. Electronic records and signatures relating to sales force activities have come under a new level of FDA scrutiny and enforcement activities have increased dramatically. Target SFA has been engineered to help you comply fully with the latest applicable FDA regulations. Full audit trails, security, encryption, and ease-of-validation are fundamental to Target SFA's design.
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Comprehensive
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Target SFA is as comprehensive as you need it to be. Target Mobile provides robust mobile applications for laptops, notebooks, sub-notebooks, tablets, and PDAs. Target BackOffice's blended CRM and sample accountability software can manage all of your call, sample inventory, professional, location, rep and territory information. Call center, inventory auditing, sales order entry, field manager tools and executive management reporting are all optional components of the Target SFA suite. Target Software provides comprehensive consulting and implementation services to help you configure and integrate Target SFA. Target Software also offers top-notch hosting, training, help desk, and asset management services, as needed.
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Compatible
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Target SFA has been engineered for maximum compatibility with your existing corporate systems. Target Mobile can directly interface with any homegrown or commercial back-end package running on any database, operating system and hardware platform. Target Software provides direct TIM interfaces to popular CRM, ERP, and Sample Accountability packages and offers integration services to help you fully leverage your existing technology investments.
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Safe
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Target Software has a long history of delivering high-quality solutions to the pharmaceutical industry. In 2003, Target SFA became the fastest growing pharmaceutical sales solution. Thousands of pharmaceutical reps now use Target Mobile every day. Target Software's clients include Wyeth, Aventis, Ventiv Health, and Phoenix Marketing Group. These companies rely on Target Software's high quality engineering and support services and you can too!
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Secure
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Target SFA has been engineered for maximum data security at all levels. Target Mobile uses password protection and encryption to protect on-device data. Target CommSync technology utilizes secure sockets layer (SSL) and fail-safe authentication techniques to protect data during synchronization. And Target BackOffice leverage databases and operating system mechanisms to implement traceability and maximize protection of your critical corporate data.
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Scalable
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Target SFA is the ultimate scalable solution. Target SFA data bases can efficiently handle billions of records and thousands simultaneous users performing real-time transactions. Target BackOffice has been used successfully for managing 6000-rep pharma sales forces. Target SFA's communication architecture leverages Microsoft .NET XML web services. One Target SFA customer has more than 2000 pharma reps synchronizing through a single Target CommSync service with none of the problems that plague other vendors. Competitors rely on their own proprietary sync technologies that are far more susceptible to stability problems and capacity limitations.
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Economical
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Target SFA's acquisition and licensing costs are a fraction of most competing SFA solutions. Furthermore, Target SFA's implementation costs are incredibly low when compared to the fees charged by traditional CRM integrators. Target SFA's pharmaceutical focus, business model and state-of-the-art technology has made this possible. Target SFA's low total cost of ownership makes it possible to economically automate much smaller sales forces than previously possible.
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Proven
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Target SFA, including Target Mobile, has been successfully deployed by numerous pharmaceutical companies including Merz Pharmaceuticals, Mission Pharmacal, Women First Healthcare, Pamlab and Ventiv Health. Pharmaceutical companies of all sizes rely on Target BackOffice to manage and reconcile sales activity for both paper-based and automated sales forces. Today, thousands of pharmaceutical sales reps on 15+ sales forces in the field are using Target Mobile and Target BackOffice is currently managing more than 25 total sales forces and reconciling inventories for nearly 10,000 pharmaceutical sales reps.
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Reputable
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Since its founding in 1991, Target Software has been a model for financial stability and quality in the software industry. Target Software has a proven track record of delivering world-class client-server, web, and mobile applications for pharmaceutical industry clients including Aventis, Bristol-Myers Squibb, Wyeth, and Ventiv Health. We have the skills, experience, and drive to make your Target SFA project a total success.
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Reliable
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Software problems with mobile SFA applications can be incredibly disruptive and costly. For this reason, every Target SFA module has been developed using our proprietary software development lifecycle and subjected to rigorous levels of testing and quality control. Employing the industry's best practices in software quality assurance and validation, Target Software offers you an extraordinarily reliable mobile and enterprise software allowing you to avoid costly failures.
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Empowering
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The Target SFA Suite puts you back in the driver's seat. It empowers your organization to exploit the world's most advanced mobile SFA technology while avoiding the drawbacks of traditional approaches. No longer will you be forced to adopt closed all-or-nothing packages that are extremely disruptive and costly to license and implement. Target SFA can provide you with as much or as little as necessary to precisely address your needs. You can internalize your entire sales system, if desirable.
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