MGI PHARMA Launches Target SFA

Allentown, PA, November 9, 2004 - Target Software (www.targetsoftware.com) today announced that MGI PHARMA, INC., an oncology-focused biopharmaceutical company, has licensed the company's Target SFA pharmaceutical sales force automation suite. MGI PHARMA has implemented the Target BackOffice management system at its headquarters in Bloomington, MN and is in the process of deploying Target Mobile to its entire sales team.

"When we decided to implement a new Sales Force Automation system, we formally evaluated a variety of pharmaceutical CRM and SFA technology packages," comments Kirk Stremke, MGI PHARMA's Senior Manager of Sales Operations. "Early in the evaluation it became apparent to us that Target Software had a suite of excellent products that best met our business needs. Our pilot testing has shown enhanced representative productivity."

"Target BackOffice is surprisingly easy to navigate," states Lucinda Farmer, a Sales Administration Specialist at MGI PHARMA. "I especially like the inventory reconciliation reporting tools." Wendy Beimert, Application Systems Analyst at MGI PHARMA, states "We can add products, implement realignments, modify business rules, and push out software upgrades without disrupting the field force."

Keith Enright, Senior Manager, IT systems at MGI PHARMA, comments, "The opportunity to manage our data and provide quick, efficient internal support to our Sales Operations Department is a fantastic advantage. The Target Mobile platform implemented on the Pocket PC has proven to be very reliable and easy to support."

"Everyone at Target Software has been responsive and helpful throughout our pilot testing and implementation," adds Stremke. "The company has delivered substantial new functionality to support our business needs."

 

About Target Software, Inc.

Target Software (www.targetsoftware.com), founded in 1991, is the fastest-growing provider of mobile sales force automation, sample control and account-based selling solutions for the pharmaceutical industry. The Target SFA suite features Target Mobile, a family of state-of-the-art mobile sales solutions for the Pocket PC, Windows, Web and Tablet PC platforms. Target SFA utilizes XML web services technology for data integration and reliable synchronization. Target BackOffice is Target Software's fully PDMA-compliant data warehouse, management reporting and sample accountability solution. Thousands of pharmaceutical sales representatives on more than 40 sales forces have been deployed on Target Mobile and more than 12,000 sales representatives are managed within Target BackOffice.

Contact Information:

Theodore A. Rosenberger
Chairman & CEO

Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103

Tel: 484-223-2172
Fax: 610-820-9394
Email: Ted Rosenberger

www.targetsoftware.com