Major Mobile Pharma Sales Tool Release Announcement

October 7, 2003 - ALLENTOWN, PA - Target Software, maker of the Target SFA pharmaceutical sales and sample management software suite, has announced that it will ship Target Mobile 2.0 in October, 2003. Target Mobile 2.0 is a major new release of Target Software's fast-growing mobile sales solution designed specifically for pharmaceutical field sales reps.

Target Mobile 2.0 has been optimized for the latest PDA devices running the Microsoft's new Windows Mobile 2003 operating system. The company claims that the software is 50 percent faster for most operations.

"Target Mobile 2.0 is a significant evolution of our enormously successful 1.0 product," states Jonathan Burns, Target Software's lead mobile software architect. "My team went line-by-line through the Target Mobile source code and made thousands of changes to take advantage of Microsoft's latest data access techniques," continues Burns. "We have also optimized the code to support the new Intel? XScale? processors used in most newer PDAs. The results are very exciting. The new product has a crisp, responsive feel and is very user friendly and intuitive."

"With Target Mobile 2.0, we have further delivered on our vision of providing the pharmaceutical industry with full-featured, high-performance mobile software for pocket-sized PDA devices," states Theodore Rosenberger, CEO of Target Software. "Target Mobile 2.0 provides route planning, calendaring, account sales and inventory management functions on a pocket-sized device that rival competing solutions built for less-convenient laptop and clam-shell devices."

About Target Software Inc.

Target Software (www.targetsfa.com), founded in 1991, is the fastest-growing provider of mobile sales force automation and sample accountability solutions for the pharmaceutical industry. The Target SFA suite features Target Mobile, a family of state-of-the-art mobile sales solutions for the Pocket PC, Windows, Web and Tablet PC platforms. Target Mobile utilizes Microsoft .NET technology for data synchronization. Target BackOffice is Target Software's fully PDMA-compliant and validated call reporting and sample accountability solution. With more than 15 sales forces and 2000 representatives successfully deployed on Target Mobile technology and 6500 representatives tracked in Target BackOffice, the Target SFA suite is quickly becoming a new standard in mobile sales force automation and sample management solutions for the pharmaceutical industry. Target Software's clients include Wyeth, Mission Pharmacal, Merz Pharmaceuticals, Women First Healthcare, Pamlab, Phoenix Marketing Group, Aventis, Ventiv Health.

Contact Information:

John Jason
Vice President - Marketing

Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103

Tel: 610-289-3333 x2184
Fax: 610-820-9394
Email: John Jason