Pamlab Implements Target SFA Pharmaceutical Software Suite

September 23, 2003 - Pamlab L.L.C., maker of FOLTX?, PALGIC?, and other analgesic, cough/cold, cardiovascular/renal medications, has selected the Target SFA suite to fully automate its sales process. Pamlab, a high-energy company with representatives in hundreds of markets throughout the U.S., will utilize Target Mobile running on Pocket PC handheld computers to mobilize its field force. The company will also implement the Target BackOffice CRM and sample accountability package and integrate it with Great Plains? accounting and other internal systems. Pilot testing will begin in the fourth quarter of 2003 with the full sales force rollout scheduled for early 2004.

Pamlab chose Target SFA because of its best-of-breed handheld solution, flexible architecture, and comprehensive home office sample management tools. Samuel M. Camp, CEO and Chairman of Pamlab comments, "It was high-time for us to move to a sophisticated all-electronic sales solution. Target Software and its impressive software applications are an excellent fit for Pamlab. They are critical to helping us tackle our aggressive sales force expansion and revenue growth initiatives. Target SFA will give us the edge we need to increase our presence and success in highly competitive markets."

"We're very excited about Pamlab's decision to move forward with Target Software," states Ted Rosenberger, CEO of Target Software. "Pamlab's decision to implement Target BackOffice as the company's total home office sales and sample management system is a testament to the confidence Pamlab has in our front-to-back offering. Pamlab will be tracking controlled substance sampling activities using Target SFA's special features to help the company meet DEA requirements. This includes Target BackOffice's integrated ARCOS reporting functions."

Target Software is building an interface to Pamlab's Great Plains? accounting system using the Target Integration Manager (TIM) technology as part of the project. Target Software will also provide complete software validation services for Pamlab and assist the company with executing IQ, OQ, and PQ software validation protocols to meet FDA requirements.

To learn more on Target SFA please visit www.targetsfa.com or contact Ted Rosenberger ted.rosenberger@targetsoftware.com or 610.289.3333 extension 11.

About Pamlab, L.L.C.

Pamlab, L.L.C. is a privately held, specialty pharmaceutical company that markets its prescription drugs and medical foods to high-prescribing primary care and specialty physicians through its national sales and marketing force. The Company's focus in chronic conditions includes cardiovascular and renal products, while the focus in acute care includes analgesics and respiratory products.

About Target Software Inc.

Target Software (www.targetsfa.com), founded in 1991, is the fastest-growing provider of mobile sales force automation and sample accountability solutions for the pharmaceutical industry. The Target SFA suite features Target Mobile, a family of state-of-the-art mobile sales solutions for the Pocket PC, Windows, Web and Tablet PC platforms. Target Mobile utilizes Microsoft .NET technology for data synchronization. Target BackOffice is Target Software's fully PDMA-compliant and validated call reporting and sample accountability solution. With more than 15 sales forces and 2000 representatives successfully deployed on Target Mobile technology and 6500 representatives tracked in Target BackOffice, the Target SFA suite is quickly becoming a new standard in mobile sales force automation and sample management solutions for the pharmaceutical industry. Target Software's clients include Wyeth, Mission Pharmacal, Merz Pharmaceuticals, Women First Healthcare, Pamlab, Phoenix Marketing Group, Aventis, Ventiv Health, and Reading Hospital.

Contact Information:

John Jason
Vice President - Marketing

Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103

Tel: 610-289-3333 x2184
Fax: 610-820-9394
Email: John Jason