August 26, 2003 - Target Software, the developer of Target SFA - the pharmaceutical industry's premier mobile sales force automation suite - will feature its pharmaceutical-specific home office sample management solution - Target BackOffice - at the upcoming 2003 PDMA Sharing Conference in Salt Lake City.

Each year, pharmaceutical companies of all sizes attend the PDMA Sharing Conference to learn and share thoughts, ideas and practices. This major industry conference is specifically focused on the Prescription Drug Marketing Act and 21 CFR Part 11 and provides invaluable information and resources to companies like yours. You can find out more information about the conference, including registration, by visiting www.pdmaconference.org.

Target BackOffice, designed specifically for the pharmaceutical industry, provides a fully compliant, comprehensive sample management solution that interfaces directly with your SFA and CRM systems. Target BackOffice is currently being used to reconcile the drug sampling activities of more than 6000 pharmaceutical representatives worldwide.

Target BackOffice offers you modern tools and controls you need to remain fully compliant and to manage representative sample inventories with vigilance.

• You set, deploy, monitor, and enforce your company's business rules when you want - whether it's for a single territory, a district or the entire field force. Target BackOffice is highly configurable, so the system adapts instantly to your ever-evolving needs. You do not have to wait for work orders, vendor callbacks and purchase orders to get the information you need, when you need it.
  
  
• You easily harvest the wealth of sampling transactions captured by Target BackOffice using world-class summary, detail and exception reports. Target BackOffice helps you prioritize your work to optimize your effectiveness. The system identifies the offenders and prioritizes accordingly so you can too!
  
  
• You can easily summarize and drill into data by rep, by sales region, by practitioner, by timeframe, by product class, and by deviation type. Patterns of abuse are detected and brought to your attention immediately.
  
  
• You can now handle the complexities of today's blended paper and electronic systems.
  
  
• If you're ready to replace paper completely, Target Software's industry-leading sales force automation technology, Target Mobile is ready. Target Mobile supports every pen-enabled field device including Pocket PCs from HP and Dell and every Tablet PC on the market. Target Mobile feeds Target BackOffice directly from the field, for the ultimate compliance-enhancement solution.
  
  
• Target BackOffice and Target Mobile provide the compliant, convenient, comprehensive, compatible, cost-effective, and connected sample management solution your company has always wanted and NEEDED.

To learn more on Target BackOffice please visit www.targetsfa.com or contact John Jason, VP of Pharmaceutical Solutions at john.jason@targetsoftware.com or 610.289.3333 extension 26.

About Target Software Inc.

Target Software (www.targetsfa.com), founded in 1991, is the premier provider of mobile sales force automation and sample accountability solutions to the pharmaceutical, life sciences and healthcare industries. The Target SFA suite features Target Mobile, a family of state-of-the-art mobile sales solutions for the Pocket PC, Windows, Web and Tablet PC platforms. Target Mobile utilizes Microsoft .NET technology for data synchronization. Target BackOffice is Target Software's fully PDMA-compliant and validated call reporting and sample accountability solution. With 11 sales forces and more than 1200 representatives successfully deployed on Target Mobile technology since its initial release in September 2002, Target SFA has emerged as the top new player in pharmaceutical sales force automation and sample management solutions. Target Software's clients include Wyeth, Mission Pharmacal, Merz Pharmaceuticals, Aventis, Ventiv Health, and Reading Hospital.

Contact Information:

John Jason
Vice President - Marketing

Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103

Tel: 610-289-3333 x2184
Fax: 610-820-9394
Email: John Jason