Allentown, Pennsylvania - August 02, 2005 - Target Software, a subsidiary of healthcare industry data solutions company Cegedim (Paris: CGDM.PA), today announced that it has deployed its Target SFA mobile pharmaceutical sales force automation and customer relationship management technology at Alpharma Branded Products Division, the branded business unit of leading global generic pharmaceutical company Alpharma Inc.

Cegedim's Target SFA technology suite is an integrated sales force automation, customer relationship management, and inventory management package designed to address sales and regulatory compliance needs that are specific to pharmaceutical companies. Target SFA, which combines mobile front-end technology and back-end systems and processes, complies with all applicable federal and state regulations, including those dictated under the Prescription Drug Marketing Act and 21 CFR Part 11, which addresses the FDA's requirements on electronic records and signatures.

"Alpharma wanted a customized technology solution that would enable more effective management of its customer relationships and more efficient support for its geographically dispersed team of sales representatives," said Joseph Hadfield, Director of Custom Solutions at Target Software. "Our comprehensive understanding of pharmaceutical sales, data management, and compliance issues enabled us to develop a specialized Target SFA configuration that is uniquely suited to help Alpharma Branded Products better leverage opportunities in the market, deliver heightened service to customers, and increase sales representative productivity."

"Alpharma is committed to delivering exceptional customer service and to providing our representatives with the resources and insights they need to do it," said Bill Schultz, Senior Manager of Sales Administration at Alpharma. "Target Software's sophisticated technology will greatly enhance our team's ability to service our customers and increase our effectiveness in the field."

Approximately 200 U.S.-based Alpharma representatives and sales managers are benefiting from the portability, data retrieval, sales analysis, and customer management functionality of Target Software's Target Mobile Premium Edition product. District Managers and Regional Directors have access to Target Mobile Web, an online application that enhances performance monitoring and management of these sales teams. As well, the Target Software Support Center is providing a variety of outsourced support services to Alpharma including help desk, asset management, hosting, and data management. In-house analysts at Alpharma are utilizing the suite's advanced data management and analytical report generation and distribution capabilities along with its XML synchronization technology to push relevant sales and marketing data to each field user's Pocket PC in a timely manner.

Alpharma Inc. is a global generic pharmaceutical company operating in more than 60 countries that has leadership positions in products for humans and animals. The Branded Products Division's installation of the Target SFA technology was completed in June, 2005.

About Target Software, Inc.

Target Software is the U.S. CRM subsidiary of Cegedim (Paris: CGDM.PA), the worldwide provider of CRM and data solutions for the healthcare industry. Nearly 50 pharmaceutical sales forces have been successfully deployed on the Target SFA suite. Target Software provides Target BackOffice, a complete sales information management solution at the home office and combines it with Target Mobile, the company's industry-leading mobile sales software for the PDA, Web, Tablet and Laptop platforms. Target Software provides excellent functionality for both primary care and account-focused sales teams. A wide range of management reporting, sample accountability and data warehousing tools are also available. Target Software offers a full range of implementation, support and data management servers to pharmaceutical clients of all sizes. For more information, visit www.targetsoftware.com. For more information on Cegedim, a global leader in solutions and services designed to enhance healthcare company sales and marketing effectiveness, see www.cegedim.com.

Contact Information:

John Jason
Vice President of Marketing

Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103

Tel: 484-223-2184
Fax: 610-820-9394
Email: John Jason

www.targetsoftware.com