July 24, 2003 - Ventiv Health ((NASDAQ: VTIV), the leading supplier of contract sales forces for the pharmaceutical industry, recently announced that it has completed its transition to the Target SFA pharmaceutical sales force automation suite. Approximately 1100 pharmaceutical sales representatives for 9 Ventiv contract sales forces are now utilizing Target Mobile on laptops and Pocket PCs to manage their day-to-day activities and record critical sales and sampling data. Ventiv plans to deploy an additional 500 representatives on Target Mobile within the next 3 months.

Ventiv's current Target SFA deployments include contract sales forces for Bayer, Johnson and Johnson, Allergan and ALTANA Pharma. They also include Ventiv's Dental and Women's Health relationship sales organizations.

"The Target SFA deployments have been a remarkable success", comments Terrell Herring, President of Ventiv Health U.S. Sales & Marketing. "We continuously receive positive feedback from our field representatives who praise Target Mobile's powerful features, convenience and ease-of-use. "

"The flexibility of the Target SFA suite has allowed us to respond quickly to some very specialized sales force needs," states Michelene Assad, Ventiv's Manager of Analysis and Reporting. "For example, our VenDent sales force is using Target Mobile's powerful Action Item concept to enter electronic sales orders received for OTC products during dental office sales calls."

"Target Mobile is the best handheld software supporting the Pharmaceutical Industry that is available today. Being PDMA compliant, the sales representative's day-to-day job almost becomes worry free allowing reps to focus more on selling and less on administrative tasks," states Russ Prestipino, Ventiv's Director of Sample Accountability. "Groundbreaking Target Mobile features such as handheld inventory management, doctor and rep signature capture, data validation, and synchronization directly into our reconciliation system have helped us eliminate most paper and streamline many of Ventiv's compliance functions."

"I continue to be impressed with the stability of Target Software's Microsoft .NET synchronization architecture", states Vincent Fernicola, Ventiv's Director of Electronic Data Management. "We have 1100 representatives synchronizing through a single communications server and have had none of the scalability or reliability issues that haunt other SFA systems."

"Our partnership with Target Software enables Ventiv to differentiate ourselves and our services and strengthens the operational support we provide to our clients," comments Thomas M. Sottile, Ventiv's Vice President of Operations. "Target SFA has simplified our architecture and fundamentally improved the efficiency of Ventiv's operations," "The suite has allowed us to internalize our help desk, asset management, SFA training and client reporting functions. This has translated into substantial cost savings and improved customer service throughout our organization."

"Unlike the generic CRM vendors, we are totally focused on providing first-rate mobile sales and sample management tools to the pharmaceutical industry", states James Gardner, Target Software's CTO. "We've worked for three years to produce a truly superior solution for the pharmaceutical industry that blends CRM functions with world-class sample management tools. We are very pleased that Ventiv is enjoying the many benefits of early adoption."

"We are completely satisfied with Target SFA and plan to utilize the software for every new Ventiv sales force from this point forward," adds Herring.

About Target Software Inc.

Target Software (www.targetsfa.com), founded in 1991, is the premier provider of mobile sales force automation and sample accountability solutions to the pharmaceutical, life sciences and healthcare industries. The Target SFA suite features Target Mobile, a family of state-of-the-art mobile sales solutions for the Pocket PC, Windows, Web and Tablet PC platforms. Target Mobile utilizes Microsoft .NET technology for data synchronization. Target BackOffice is Target Software's fully PDMA-compliant and validated call reporting and sample accountability solution. With 11 sales forces and more than 1200 representatives successfully deployed on Target Mobile technology since its initial release in September 2002, Target SFA has emerged as the top new player in pharmaceutical sales force automation and sample management solutions. Target Software's clients include Wyeth, Mission Pharmacal, Merz Pharmaceuticals, Aventis, Ventiv Health, and Reading Hospital.

About Ventiv Health, Inc.

Ventiv Health, Inc. is a leading global provider of comprehensive outsourced marketing and sales solutions for the pharmaceutical and life sciences industries. The Company offers a broad range of integrated services, in a context of consultative partnership that identifies strategic goals and applies targeted, tailored solutions. The portfolio of offerings includes: consulting, analytics and forecasting; market research and intelligence; strategic and tactical planning; educational and communications programs over live and e-channels; product/brand management; and sales execution. For almost three decades, Ventiv Health has provided a broad range of innovative strategic and tactical solutions to clients across the United States and Europe, including: Aventis, Bausch & Lomb, Baxter, Bayer, Bristol-Myers Squibb, Eli Lilly, Endo Pharmaceuticals, GlaxoSmithKline, Johnson & Johnson, Merck, Novartis, Pfizer and Pharmacia.

Contact Information:

John Jason
Vice President - Marketing

Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103

Tel: 610-289-3333 x2184
Fax: 610-820-9394
Email: John Jason