Ventiv Health U.S. Sales Moves to Target SFA Solution

Somerset, NJ ? July 23, 2002 ? Ventiv Health U.S. Sales, a unit of Ventiv Health, Inc. (NASDAQ: VTIV) has reached agreement with Target Software to implement its sales force automation suite, Target SFA. Early in 2003, Ventiv will begin to transition several of its contract sales forces onto the Target SFA platform. By mid 2003, Ventiv plans to have more than 1000 sales representatives on the Target SFA suite. A complete transition of all Ventiv sales forces is anticipated by early 2004.

Target SFA is an all-new sales force automation software suite built specifically for the pharmaceutical, biotechnology and life sciences industry. Its flagship component is Target Mobile, a full-featured mobile software application for the pharmaceutical sales representative that runs on pocket-sized personal data assistants (PDAs). Target Mobile supports the Microsoft Pocket PC 2002 operating system and PDAs from Compaq/HP (iPAQ), Fujitsu, Toshiba, Casio, and others.

In addition to Target Mobile, Ventiv will be implementing Target Mobile Pro, mobile software built for Windows-powered laptops and tablet PCs. Ventiv will also be implementing the Target Rep Intranet Site through the company?s intranet web portal. The Target Rep Intranet site serves as a supplement to the mobile devices and facilitates improved sales team communications and field reporting.

Target Mobile, Target Mobile Pro, and the Target Rep Intranet Site will all directly communicate and synchronize with Ventiv?s reporting and sample accountability system, CAST(sm), also built in partnership with Target Software. Target SFA devices will communicate with CAST(sm) using XML Web Services based on Microsoft?s new .NET framework.

?We couldn?t be more excited about our decision to move to Target SFA?, says Terrell Herring, President of Ventiv Health U.S. Sales. ?This cutting-edge suite allows us to offer our clients a complete set of cost-effective sales force automation options, tailored to our client?s individual organizational needs, on pocket PDAs, laptops, and via the web?.

?To put it succinctly, we believe Target SFA is convenient, comprehensive, compatible, cost-effective and compliant,? stated Herring. ?Before making our final selection, we evaluated virtually every major pharmaceutical CRM and sales force software offering, and believe Target SFA set the standard, particularly in tandem with our CAST(sm) system. We are confident that everyone associated with Ventiv will benefit from our selection of Target SFA including our clients, our sales representatives, our sample accountability department and our shareholders. We believe that our expanded partnership with Target Software positions us to be a better overall partner to our clients.?

?We are delighted with Ventiv?s selection of Target SFA,? says Theodore A. Rosenberger, CEO of Target Software. ?Two years ago, we identified the need for a new pharmaceutical sales force automation solution that was better suited to real-world sales representative workflow. So we quietly started building our mobile solution and focused on convenient pocket-sized devices. What emerged was Target Mobile - an amazing piece of software that we believe will set a new standard for pharma SFA.?

?Target SFA technology combined with Microsoft?s .NET architecture is an all-out winning strategy. The .NET synchronization architecture allows us to marry Target SFA components with any commercial or homegrown CRM, ERP and sample accountability system. This will allow any pharmaceutical manufacturer to rapidly deploy a cost-effective, seamless mobile solution without the business disruption that normally accompanies this type of initiative,? states Rosenberger.

For additional information, contact: Vincent Fernicola, Ventiv Health US Sales, (800) 416-0555 extension 4942, email: vfernicola@ventiv.com or Theodore Rosenberger, Target Software, Inc., (610) 289-3333 extension 11, fax (610) 820-9394, email: ted.rosenberger@targetsoftware.com.

About Target Software Inc.

Target Software (www.targetsfa.com) is a software engineering firm focused on creating database, web and mobile applications for corporate clients. Since its founding in 1991, Target Software has delivered wide range of software applications for pharmaceutical industry customers including Wyeth, Aventis, Bristol Myers Squibb, Ventiv Health, and Pracon & HealthIQ.

About Ventiv Health, Inc.

Ventiv Health, Inc. (www.ventiv.com) is a leading global provider of comprehensive outsourced marketing and sales solutions for the pharmaceutical and life sciences industries. The Company works in consultative partnership with clients to identify strategic goals and develop customized, integrated solutions to optimize clients' product portfolios. Ventiv Health's market-leading offerings include: sales force recruitment, training and execution; consulting, analytics and forecasting; market research and intelligence; strategic and tactical planning and product and brand management. For almost three decades, Ventiv?s businesses have provided a broad range of innovative strategic and tactical solutions to clients across the United States and Europe, including: Abbott Laboratories, Allergan, AstraZeneca, Aventis, Bayer, Bristol-Myers Squibb, Eli Lilly, Endo Pharmaceuticals, GlaxoSmithKline, Johnson & Johnson, Merck, Novartis, Pfizer and Pharmacia.

Contact Information:

John Jason
Vice President of Pharmaceutical Solutions

Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103

Tel: 610-289-3333 x26
Fax: 610-820-9394
Email: John Jason