John P. Jason Joins Target Software to Launch Target SFA

Allentown, PA - July 22, 2002 ? Target Software, Inc. today announced the addition of John P. Jason as Vice President of Pharmaceutical Solutions. Jason brings more than 25 years of pharmaceutical industry experience to Target Software. In his new position, Jason is responsible for launching the marketing and sales efforts for Target?s next-generation pharmaceutical suite, Target SFA.

Target SFA is a complete set of sales force automation (SFA), sample accountability, and call reporting software applications built specifically for the pharmaceutical industry. Target SFA?s flagship component is Target Mobile, which runs on pocket-sized Windows-powered devices and provides pharmaceutical sales representatives with fast call entry, signature capture, sample inventory, and universe management functions.

?We couldn?t be more excited about Target SFA,? says Ted Rosenberger, CEO of Target Software, ?and the broad-based background and pharmaceutical industry expertise John brings to our growing team. We have made a large R&D investment in Target SFA, which we believe is far superior to any sales force automation and sample accountability solution the pharmaceutical industry has seen. Target Mobile delivers on the sales rep?s dream of a fast and easy-to-use automation tool that fits in your pocket. And the Target SFA suite cleverly addresses the sometimes-divergent business goals of IT, Sample Accountability, Sales Management, and Senior Management.?

Target Software recently signed its first pharmaceutical client for Target SFA. By mid 2003, the client plans to have more than 1000 sales representatives on the Target SFA suite. ?Target SFA?s open architecture (based on Microsoft?s .NET framework) is going to change the landscape of pharmaceutical sales force automation forever. No longer will pharmaceutical companies be forced to adopt costly, colossal and closed systems to implement sales force automation and improve sample accountability,? Rosenberger adds.

According to Rosenberger, Jason?s focus will be on the launch of Target SFA. ?John?s solutions-oriented approach to sales and marketing support services will benefit all of Target Software?s pharmaceutical clients.?

About Target Software Inc.

Target Software (www.targetsfa.com) is a software engineering firm focused on creating database, web and mobile applications for corporate clients. Since its founding in 1991, Target Software has delivered wide range of software applications for pharmaceutical industry customers including Wyeth, Aventis, Bristol Myers Squibb, Ventiv Health, and Pracon & HealthIQ.

Contact Information:

John Jason
Vice President of Pharmaceutical Solutions

Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103

Tel: 610-289-3333 x26
Fax: 610-820-9394
Email: John Jason