OSI Pharmaceuticals Deploys Target SFA Software Suite

Allentown, PA, June 11, 2004 - Target Software today announced that it has entered into a licensing and services agreement to implement and operate the Target SFA sales effectiveness suite for OSI Pharmaceuticals, Inc.'s Oncology Business. OSI Pharmaceuticals focuses on the discovery, development and commercialization of high-quality, next generation oncology products that both extend life and improve the quality-of-life for cancer patients worldwide. The Target SFA suite will become OSI's central sales information management solution and the Target Software Support Center will provide training, hosting, help desk, data management and other SFA operational services for OSI on an ongoing basis.

OSI's national sales force is being deployed on Target Mobile, Target Software's ultra-portable mobile sales software. OSI Oncology Sales Specialists will manage their daily activities using the advanced account-based selling features of Target Mobile. Account profiling, affiliation management, route planning, event management and sales data presentation functions will all be used to enhance Sales Specialist and overall Sales Force Effectiveness. OSI Regional Managers will utilize Target Software's web-based transaction monitoring and reporting tools.

Target BackOffice will become part of OSI Pharmaceutical's central sales data warehouse and CRM solution. Target Software's data pipeline technology, TIM, will be used to integrate a continuous stream of specially-prepared third-party marketing and segmentation data to help the OSI Sales Specialists more effectively target Healthcare Professionals in the Oncology market.

?Target SFA has made a name for itself as great solution for automating primary care sales forces,? states Ted Rosenberger, Target Software's Chairman and CEO. ?However, we also provide many streamlined features that make our software equally attractive for account-focused companies like OSI. Our account-based selling technology provides specialized functions that are sorely needed by specialty pharmaceutical sales organizations of all sizes.?

About Target Software Inc.

Target Software (www.targetsoftware.com), founded in 1991, is the fastest-growing provider of mobile sales force automation, sample control and account-based selling solutions for the pharmaceutical industry. The Target SFA suite features Target Mobile, a family of state-of-the-art mobile sales solutions for the Pocket PC, Windows, Web and Tablet PC platforms. Target SFA utilizes XML web services technology for data integration and reliable synchronization. Target BackOffice is Target Software's fully PDMA-compliant data warehouse, management reporting and sample accountability solution. More than 3500 pharmaceutical sales representatives on 35 sales forces will be utilizing Target Mobile and more than 11,000 will be managed within Target BackOffice by September of 2004. Target Software's clients include Ventiv Health, Merz Pharmaceuticals, Pamlab, Mission Pharmacal, OSI Pharmaceuticals, Publicis Selling Solutions, Phoenix Marketing Group, Aventis and Wyeth.

Contact Information:

John Jason
Vice President - Marketing

Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103

Tel: 610-289-3333 x2184
Fax: 610-820-9394
Email: John Jason