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Merz Pharmaceuticals US to Automate its Sales Force using Pocket PDA's
Greensboro, NC May 20, 2003 - Merz Pharmaceuticals, LLC recently announced that it has signed a comprehensive agreement with Target Software to license and implement the Target SFA software suite. Merz Pharmaceuticals US is a rapidly growing specialty pharmaceutical company dedicated to meeting unmet medical needs with innovative healthcare solutions that improve self-esteem and quality of life. Merz' leading prescription product is Naftin? (naftifine HCl 1%), a topical antifungal. The company also markets Mederma? Skin Care for Scars?, the number one physician and pharmacist-recommended product for new and existing scars.
Merz is presently implementing Target BackOffice at its U.S. headquarters in Greensboro, NC to help improve the management of its sales force. Target BackOffice will be used to track critical customer, sales and sample inventory transactions and provide comprehensive call reporting and sample accountability functions. In August 2003, Merz' entire sales force will be deployed on Target Mobile Pocket Professional, Target Software's innovative field sales software for pocket-sized PDAs. "We conducted a thorough review of automated field applications that would meet the many needs of our sales force and replace inefficient paper processes in our home office," states Kevin M. Barth, Vice President of Sales at Merz. "We wanted PDA-based software in the field and after evaluating our alternatives, we found Target Mobile was the right fit for our needs. We are excited about putting it to work for Merz."
Ted Rosenberger, CEO of Target Software states, "We are so pleased to welcome Merz to our rapidly growing base of pharmaceutical industry customers. Merz' decision to implement a PDA-only field sales solution using Target Mobile is a testament to the power and breadth of functions Target Mobile provides for Pocket PCs that go everywhere with the reps." "We are excited to add Target Software's sales force automation platform to our growing business" says Terry J. Conrad, President and CEO of Merz. "We look forward to increases in productivity and continued market share growth by adding Target's SFA technology to our sales management model."
"Target BackOffice has quickly emerged as the strong new home office sample accountability solution for helping companies like Merz meet the stringent record-keeping and data reconciliation requirements of the FDA's Prescription Drug Marketing Act", adds Rosenberger. "Combined with Target Mobile handhelds in the field, our suite will give Merz an unbeatable front-to-back sales and compliance solution."
About Target Software Inc. |
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Target Software (www.targetsfa.com), founded in 1991, is the premier provider of mobile sales force automation and sample accountability solutions to the pharmaceutical, life sciences and healthcare industries. The Target SFA suite features Target Mobile, a family of state-of-the-art mobile sales solutions for the Pocket PC, Windows, and Tablet PC platforms. Target Mobile utilizes Microsoft .NET technology for data synchronization. Target BackOffice is Target Software's fully PDMA-compliant and validated call reporting and sample accountability solution. With 9 sales forces and nearly 1000 pharmaceutical representatives successfully deployed on Target Mobile technology since its initial release in September 2002, Target SFA has emerged as a top new player in pharmaceutical sales force automation. Target Software's clients include Wyeth, Aventis, Ventiv Health, Mission Pharmacal, Phoenix Marketing Group, and Reading Hospital.
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About Merz Pharmaceuticals |
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Merz Pharmaceuticals US is a specialty pharmaceutical company dedicated to addressing unmet medical needs with innovative health care solutions that improve self-esteem and quality of life. The global Merz Pharmaceuticals organization, headquartered in Frankfurt, Germany, has established subsidiaries and operations in more than 90 countries. Merz Pharmaceuticals US markets a growing list of dermatology products that includes prescription Naftin? (Naftifine HCl 1%), available in a cream and a quick-drying gel; Appearex?, the first physician-recommended, once-daily oral nail therapy with an active ingredient clinically proven to strengthen nails and improve nail quality; Mederma? Skin Care for Scars?, the number one physician- and pharmacist-recommended product for scars; and Aqua Glycolic?, a physician-recommended alpha hydroxy acid-based skin care system. For more information about Merz Pharmaceuticals US, please call 1-888-MERZ-USA or visit www.merzusa.com.
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For additional information on Merz Pharmaceuticals contact:
Angie Roberson
Director of Client Services
Quixote Group
3107 Brassfield Road
Greensboro, NC 27410
(336) 544-2413
aroberson@quixotegroup.com
www.merzusa.com
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Contact Information:

John Jason
Vice President of Pharmaceutical Solutions
Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103
Tel: 610-289-3333 x26
Fax: 610-820-9394
Email: John Jason
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