Target SFA Adds Barcode Support

Allentown, PA - February 13, 2003 - Target Software today announced that it has added integrated barcode scanning capabilities into Target Mobile, the company's flagship sales force automation software for the Pocket PC. Target Mobile allows pharmaceutical sales representatives to manage their drug sample inventories using pocket-sized personal data assistants (PDAs) such as the Compaq iPAQ and Dell Axim.

Target Mobile lets the representative scan each product's barcode using a tiny scanner attached to their PDA, rather than requiring them to tediously group and count each drug sample by lot number. Target Mobile allows barcode scanning for all sales representative inventory transactions including capturing of shipment receipts, distributions to practitioners, periodic physical inventory counts, and transfers to other sales representatives.

"One of the key strengths of Target Mobile is its innovative inventory management tools," said Ted Rosenberger, CEO of Target Software. "With the introduction of integrated barcode scanning, the speed and accuracy of each representative transaction is substantially enhanced." Target Mobile can read a wide variety of barcode symbol formats. Pocket scanners from several scanning technology manufacturers including Symbol and Socket are supported.

"Intense pharmaceutical industry interest in barcode scanning is being fueled by speculation that the FDA may soon mandate manufacturers to affix barcode labels to all human drug products to improve patient safety," said John Jason, VP of Pharmaceutical Solutions at Target Software. "Target Mobile is now ready to provide improved accuracy, cost savings and speed to companies who barcode their Rx and OTC product samples."

Target BackOffice, Target Software's backend sample management solution has also been upgraded to support barcoded products. Furthermore, the upcoming Tablet PC version of Target Mobile will have integrated barcode support, according to the company.

"Target Mobile's clever point-and-tap interface for manually logging inventory events will continue to be an important option for many of our customers," adds Rosenberger. "Barcode scanning offers many advantages today but it will be interesting to see how quickly pharma manufacturers will be able to change their sample packaging."

About Target Software Inc.

Target Software (www.targetsfa.com), founded in 1991, is the premiere provider of mobile sales force automation and sample accountability solutions to the pharmaceutical, life sciences and healthcare industries. The Target SFA suite features Target Mobile, a family of state-of-the-art mobile sales solutions for the Pocket PC, Windows, Web and Tablet PC platforms. Target Mobile utilizes Microsoft .NET technology for data synchronization. Target BackOffice is Target Software's fully PDMA-compliant call reporting and sample accountability solution. Target Software's clients include Wyeth Labs, Aventis-Pasteur, Bristol-Myers Squibb, Ventiv Health, Pracon & HealthIQ, and The Reading Hospital & Medical Center.

Contact Information:

John Jason
Vice President of Pharmaceutical Solutions

Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103

Tel: 610-289-3333 x26
Fax: 610-820-9394
Email: John Jason