Xanodyne Pharmaceuticals Automates Field Sales Force Using Target SFA

Allentown, PA, January 25, 2005 - Target Software (www.targetsoftware.com) today announced that Xanodyne Pharmaceuticals has launched the Target Mobile sales effectiveness suite. Xanodyne will use the Target SFA suite as its principal sales information management solution, both in the field and at its headquarters office. The company has engaged the Target Software Support Center to provide hosting, help desk, software validation, training, data management and other SFA operational services on an ongoing basis.

"We are very pleased to have selected Target SFA as our complete sales force effectiveness and CRM application," says Dan Docherty, Xanodyne's Vice President of Sales. "We conducted an extensive evaluation process and considered several vendors for this important project. In the end, we concluded that the Target SFA suite-and Target Mobile on a Pocket PC in particular-is simply the best, most comprehensive field sales solution available because it is specifically tailored for pharmaceutical companies."

Xanodyne sales specialists will utilize Target Mobile's professional and account management features, call planning, route planning, and market data review. Xanodyne specialists will also take advantage of Target Mobile's versatile sampling module, which will automate Xanodyne's sample-carry and sample-send programs, providing electronic signature capture for both.

Home office administrators will utilize the management, tracking and sample reconciliation features of Target BackOffice, as well as the broad range of employee, territory and universe management tools and reports Target SFA provides. Xanodyne division sales managers will benefit from Target SFA's web-based transaction monitoring and reporting tools.

"Target SFA continues to gain momentum as the tool of choice for pharmaceutical companies looking to make a serious impact on their bottom line," states Ted Rosenberger, Target Software's Chairman and CEO. "We offer a complete, end-to-end solution with enough versatility and configurability to handle the whole range of information management needs for a growing company like Xanodyne."

"Target Software's proven track record of trouble-free SFA implementations was one of the reasons we chose them," says Joe Powell, Xanodyne's IT Manager. "We were also very impressed with the flexibility of their support service offerings and the depth of their technical expertise," Powell continues. "As manager of an IT department with limited internal resources, I am comforted by Target Software's willingness to go the extra mile and provide Xanodyne with several non-standard support services we need to make this work."

Xanodyne Pharmaceuticals, Inc. is a privately owned, fully integrated, branded specialty pharmaceutical company focusing on innovative products in the therapeutic areas of women's health, pain management and urology. The company, located in the greater Cincinnati area, has a nationwide sales force and currently markets numerous pharmaceutical products, including Amicar, DexAlone, Lucidex, Duet by StuartNatal, Duet DHA by StuartNatal, Stuart Prenatal and Urimax. Xanodyne also has a number of novel products under development.

About Target Software Inc.

Target Software (www.targetsfa.com), founded in 1991, is the fastest-growing provider of mobile sales force automation, sample control and account-based selling solutions for the pharmaceutical industry. The Target SFA suite features Target Mobile, a family of state-of-the-art mobile sales solutions for the Pocket PC, Windows, Web and Tablet PC platforms. Target SFA utilizes XML web services technology for data integration and reliable synchronization. Target BackOffice is Target Software's fully PDMA-compliant data warehouse, management reporting and sample accountability solution. More than 4,000 pharmaceutical sales representatives on more than 40 sales forces have been deployed on Target Mobile and more than 12,000 sales representatives are managed within Target BackOffice.

Contact Information:

John Jason
Vice President of Marketing

Target Software, Inc.
1245 S. Cedar Crest Blvd.
Allentown PA 18103

Tel: 484-223-2184
Fax: 610-820-9394
Email: John Jason

www.targetsoftware.com