A Message from Ted Rosenberger,
Co-Founder, President and CEO of Target Software

Welcome to Target Software's website! We're so pleased that you've found us and hope this site gives you a taste for the quality and depth of Target Software's product and service offerings.

In 2003, Target Software became the fastest-growing provider of sales force automation and sample management solutions to the pharmaceutical industry. In 2005, our technology leadership was validated when we were acquired by Cegedim Group, a global leader in healthcare IT and CRM solutions. In a software marketplace crowded with so many SFA and CRM options, you may wonder why Target Software has emerged as a clear leader in pharmaceutical sales software. As we see it, our success is the result of our focus on four critical areas: End User Acceptance, Synchronization, Regulatory Compliance, and Customer Service.

Let me explain Target Software's strengths in each of these areas.

End User Acceptance	For a pharmaceutical SFA deployment to be successful, the reps have to actually like the software. The field sales software must be fast, easy to learn, comprehensive and convenient. The Pocket PC version of Target Mobile is incredibly fast and provides instant access to every critical function a pharmaceutical rep needs throughout the day. Target Mobile has an extremely intuitive user interface making it easy for novices to handle. Reps absolutely love Target Mobile because it works the way they do, uses pharmaceutical industry terminology, goes everywhere with them, eliminates time consuming paperwork, improves their overall effectiveness and NEVER slows them down. Target Mobile is the ideal mobile SFA tool you've always dreamed of giving your sales force.
Synchronization	Nothing will undermine the success of your SFA system faster than unreliable and slow synchronization of field devices. Unfortunately, many of our competitors use home-grown synchronization technologies that are plagued with reliability and performance problems and regularly lose critical transactions. Target SFA's open synchronization architecture uses Microsoft .NET and XML Web Services to move data between field devices, Target BackOffice, and enterprise databases. Through careful design and engineering excellence, Target SFA delivers fault-tolerant, high performance synchronization with unlimited scalability. Target SFA is designed to NEVER lose data and its synchronization technology has proven to hold together even when hundreds of representatives synchronize at the same time.
Regulatory Compliance	In order to legally replace inefficient paper process with an all-electronic SFA system, the system must comply with the special regulatory requirements of 21 CFR Part 11 and the Prescription Drug Marketing Act. Furthermore, a formal validation process must be completed before the system can be put into production. Most SFA and CRM packages were not designed specifically for the pharmaceutical industry. These packages have many non-compliant features and are extremely difficult and costly to validate. As a result, many pharmaceutical companies still use paper records to track sample inventory transactions just to avoid having to validate their non-compliant CRM systems! We designed Target SFA from the ground up for regulatory compliance and ease-of-validation. Hundreds of compliance-enhancing features are provided. We also give you extensive validation documentation and provide validation services to help you get through the validation process quickly. Furthermore, Target BackOffice is the only backend solution available that combines fully integrated sample management and reconciliation facilities with comprehensive call reporting and CRM tools. So with Target SFA, you get everything you need to get rid of paper without compromising compliance.
Customer Service	The real test of an SFA solution takes place when problems arise. SFA systems are only as good as the vendor behind them. At Target Software, we take pride in seeing every detail through for each of our customers. We strive for perfection but when a problem arises, we do not relent until the problem is solved - completely and permanently. As a Target SFA customer, you'll have unprecedented access to our engineers. You'll get the answers you need quickly. We will bend over backwards to fix problems immediately. In short, Target Software's customer service will ensure that every aspect of your SFA project is a complete success! In short, you'll enjoy the service of a smaller company with the security of knowing that the solution has the full backing of Cegedim Group, a global public company with more than 4,200 employees and $550M in sales worldwide.

These are just a few of the many ways that Target SFA is different from the competition. Enjoy your tour of our website and contact us when you're ready to schedule an onsite or web briefing!